The Industry Data Exchange Association, Inc. (IDEA) is the technology service provider and eBusiness standards body endorsed by the electrical industry. IDEA helps hundreds of manufacturers and distributors efficiently exchange transactional and eCommerce digital content and automate Electronic Data Interchange (EDI) documents nationally, as well as internationally.

IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). Its applications, IDEA Connector and IDEA Exchange, also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA.